– Diamond Alternative is the term used to describe gem stones that look like traditional mined Diamonds. Because they have a very similar appearance they can be used in place of mined Diamonds in all sorts of jewellery pieces. Birdi Diamond alternatives are Lab Grown and are great for those who want the Diamond look without supporting the mining industry.

– No. All of our pieces have lifetime guarantees, and although we have never had it happen before if a piece was to go cloudy or discolour, we will replace it free of charge.

Although our Birdi Diamond Simulants look virtually indistinguishable to the naked eye from natural diamonds we cannot say they are Real Diamonds because the chemical composition is different. Natural Diamonds are formed with Carbon as the base material over many millions of years, our Diamond Simulants are instead formed with Zirconium Oxide in the Lab over a matter of days.

Both ranges feature our signature Diamond Simulants. The only difference is that our Luxe Range is set in Solid 10k Gold rather than Sterling Silver.

All of our pieces come to you in a suede jewellery box, perfect for storing your new piece or for gifting to that special someone! If you are sending your Order as a gift you can also write a personalised message in the checkout process and we will print it for you!

We will always send you a polishing cloth with your order you can use this to give your jewellery a quick once over. You should always treat your fine jewellery as if it’s worth the world to you, we recommend cleaning with warm soapy water rather than harsh chemicals. Full Care Instructions can be found here.